Dixons - Dixons Store Details
Dixons Store - the UK's leading consumer electronics high street
retailer with over 200 stores nationwide and an annual sales of
around £800 million.
Dixons Stores - Background
The first named Dixons store was a small photographic
studio which opened on Southend High Street in 1937 originally
listed as Dixon Studios Limited but to accommodate the name on
the shop frontage it had to be shortened to Dixons and so the
High Street brand name was born. What started off as a small business
enterprise evolved during the 1950's into the incredibly successful
Dixons store group as it stands today. Important dates
in the groups history include:
1967 Dixons start to diversify from photographic focus to include
Japanese audio and visual electronic goods
1984 Currys group acquired
1988 Dixons stores group emerges
1994 launch of The Link communications chain
1994 first Dixons Tax free store opens at Heathrow airport
1996 acquire group that is now known as PC World
1997 Dixons launch online store
1999 lowest priced Dixons computer offered by UK retailer
at £399
2002 first Dixons xL store opens in Cardiff
There are now over 1,400 Dixon group stores, over 200
of these are Dixons stores, of which around 20 are in UK airports
and five are in the large xL format.
Dixons Store Online
Dixons store online offer the newest technological advances
available on the UK high street for Internet shopping and home
delivery. The online store has over ten departments to browse
including: Dixons computers (such as desktops, laptops,
handhelds as well as associated hardware, software and peripherals),
gaming (consoles and software), photographic (digital and traditional
cameras & camcorders) audio and visual products (MP3 players,
hi-fi, videos, multiplayers and televisions). In many instances
standard delivery of products is free but even if there are costs
the web site clearly indicates what those costs will be along
with additional charges for instillation if desired. Dixons store
also offers credit options for purchasing items through their
online shop. Online shopping via the Dixons site is both safe
and secure and they also have a clear returns policy.
1st for new technology online and all their latest offers and
special weekly and daily deals its worth keeping an eye on the
online Dixons
store.
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