Dixons - Dixons Electrical Information

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Timeline of Dixons Electrical Stores

With over sixty years retail expertise Dixons electrical stores first evolved from the photographic industry in the late 1930's. Starting off as a small photographic studio their focus shifted towards the selling of photographic equipment during the 1950's and it was here that the business began to flourish and expand at a rapid rate. Mail order cemented this growth and ensured the position of leading photographic dealer in the UK market. Due to increased popularity in photography and the provision to offer quality service at competitive prices ensured this top position throughout the 1950's. Wise acquisitions of major competitors during the 1960's and 1970's along with developing strong trade partnerships with Japanese manufacturers strengthened their position and made Dixons Electrical Store a high street name throughout the UK. Diversification into visual and audio electronic products rapidly followed and through continued success Dixons plc emerged with the acquisition of Currys into the Dixons portfolio. Currently Dixons have built up a reputation for offering the latest electronic devices at low prices on the high street. The Dixons group itself has seen continued success, group turnover was over £6 billion 2003/4 with pre tax profits of over £300 million for the same period. Other members of the Dixons group (apart from Dixons and Currys) that are well known UK brands include:

There are over two hundred Dixons electrical stores in the UK at present selling a wide range of electronic products such as Dixons digital cameras. Alongside the traditional Dixons high street store there are also outlets situated within twenty UK airports and a number of their new format massive stores known as Dixons xL placed in major British cities which on average are over 6 times larger than the average Dixons electrical store.

Dixons Electrical Internet Shopping

Dixons electrical launched their Internet shopping retail arm in 1997 and as such was the first UK electrical retailer to offer their products online. The Dixons online store offered over two thousand electrical products online. Since then their product range has expanded and the web site currently offers their entire catalogue online as well as offering products and prices which are only available through the web. Regular updates on the site ensure it offers the latest technological advances online such as up and coming Nikon Dixons digital camera for pre-ordering. Aside from their photographic equipment other popular online departments include portable audio, computing, gaming and televisions.

Dixons electrical for regular stock updates, the latest web exclusive specials, daily and weekly deals in a safe and secure online shopping site.