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1) Behind the Scenes in Advertising,Mark III: More Bull More

By: Jeremy Bullmore
Publisher: NTC Publications
Binding: Paperback
RRP: £26.00
Released: 24 Feb 2003
 


2) Goodthinking - A Guide to Qualitative Research [ Good Thinking ]

By: Wendy Gordon
Publisher: NTC Publications
Binding: Paperback
RRP: £29.00
Released: 18 Jul 1999
 


3) The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands (Admap Monographs)

By: Robert Heath
Publisher: NTC Publications
Binding: Paperback
RRP: £45.00
Released: 01 Jul 2001
 


4) Advertising Works: v. 10

By: Natalie Lunis
Publisher: NTC Publications
Binding: Hardcover
RRP: £48.00
Released: 18 Jul 1999
 


5) Advertising Works: II

Publisher: NTC Publications
Binding: Hardcover
RRP: £30.95
Released: 21 Mar 2001
 


6) What is Brand Equity, Anyway?

By: Paul Feldwick
Publisher: NTC Publications
Binding: Paperback
RRP: £29.00
Released: 08 Apr 2002
 


7) Insurance Pocket Book 2007 2007

Publisher: NTC Publications
Binding: Paperback
RRP: £46.00
Released: 31 Jan 2007
 


8) The Mental World of Brands: Mind, Memory and Brand Success

By: Giep Franzen Margot Bouwman
Publisher: NTC Publications
Binding: Paperback
RRP: £29.00
Released: 05 Apr 2001
 


9) Behind the Scenes in Advertising

By: Jeremy J.D. Bullmore
Publisher: NTC Publications
Binding: Hardcover
RRP: £24.00
Released: 18 Jun 1998
 


10) How Advertising Works: A review of current thinking

By: Colin McDonald
Publisher: NTC Publications
Binding: Hardcover
RRP: £29.00
Released: 01 Aug 1992