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1) Organizing to Become Market-Driven/Summary of Msi Conference, Report No 90-123

By: Gordon S. Swartz
Publisher: Marketing Science Inst
Binding: Paperback
RRP: £6.54
Released: 18 Jun 1990
 

2) The Adoption of Marketing and Sales Automation: A Model to Explore Benefits and Risks (Report No 91-111)

By: Rowland Moriarty
Publisher: Marketing Science Inst
Binding: Paperback
RRP: £10.47
Released: 18 Dec 1991
 

3) Factor Analysis: Limitations and Alternatives/Working Paper, Report No 76-116

By: A.S.C. Ehrenberg G.J. Goodhardt
Publisher: Marketing Science Inst
Binding: Paperback
RRP: £6.54
Released: 18 Jun 1976
 

4) Strategic Management and Marketing in the Service Sector

By: Christian Gronroo
Publisher: Marketing Science Inst
Binding: Paperback
RRP: £15.71
Released: 18 Dec 1983
 

5) Direct Perceptual Measurement: Methodology and Validity (Working Paper, Report No 90-101)

By: Michael D. Johnson David A. Horne
Publisher: Marketing Science Inst
Binding: Paperback
RRP: £10.47
Released: 18 Jun 1990
 

6) Factors Affecting Information Search for Consumer Durables/Report 92-115

By: William E. Baker William L. Wilkie
Publisher: Marketing Science Inst
Binding: Paperback
RRP: £10.47
Released: 18 Jun 1992
 

7) The Changing Role of Marketing in the Corporation/Commentary, Report No 91-127

By: Frederick E. Webster
Publisher: Marketing Science Inst
Binding: Paperback
RRP: £10.47
Released: 18 Jun 1991
 

8) New Developments in Marketing Research (Summary of Msi Conference, Report No 86-112)

By: Scott Hoenig
Publisher: Marketing Science Inst
Binding: Paperback
RRP: £6.54
Released: 18 Jun 1986
 

9) Feelings Mechanism: The Impact of Feelings on Ad Based Affect and Cognition (Working Paper, Report No. 88-110)

By: Julie A. Edell Marian Champman Burke
Publisher: Marketing Science Inst
Binding: Paperback
RRP: £10.47
Released: 18 Jun 1988
 

10) The Effects of Involvement and Executional Factors of a Television Commercial on Brand Attitude Formation (Working Paper, Report No 84-100)

By: Whan Park S. Mark Young
Publisher: Marketing Science Inst
Binding: Paperback
RRP: £7.85
Released: 18 Jun 1984