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21) The Fall of Advertising and the Rise of PR

By: Laura Ries Al Ries
Publisher: HarperCollins
Binding: Paperback
RRP: £8.99
Released: 07 Oct 2004
 


22) Sales and Marketing the Six Sigma Way

By: Michael Webb
Publisher: Kaplan Business
Binding: Hardcover
RRP: £15.00
Released: 01 Aug 2006
 


23) Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management

Publisher: John Wiley & Sons Inc
Binding: Hardcover
RRP: £22.99
Released: 25 Oct 2005
 


24) Consumer Psychology for Marketing

By: Gordon Foxall Ronald E. Goldsmith Stephen Brown
Publisher: Thomson Learning
Binding: Paperback
RRP: £37.99
Released: 25 Jun 1998
 


25) The Product Manager's Handbook: The Complete Product Management Resource

By: Linda Gorchels
Publisher: McGraw-Hill Contemporary
Binding: Hardcover
RRP: £23.99
Released: 01 Jan 2000
 


26) The Product Managers Handbook, 3E

By: Linda Gorchels
Publisher: McGraw-Hill Professional
Binding: Hardcover
RRP: £28.35
Released: 01 Dec 2005
 


27) Retail Product Management

By: Rosemary Varley
Publisher: Routledge
Binding: Paperback
RRP: £27.99
Released: 19 Dec 2005
 


28) Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

By: David Taylor
Publisher: John Wiley & Sons
Binding: Hardcover
RRP: £27.99
Released: 20 Feb 2004
 


29) Contemporary Visual Merchandising and Environmental Design

By: Jay Diamond Ellen Diamond
Publisher: Prentice Hall
Binding: Paperback
RRP: £49.99
Released: 28 Dec 2006
 


30) Eat ME: Successful, Seductive Food Packaging Design

By: Ben Hargreaves
Publisher: RotoVision
Binding: Hardcover
RRP: £27.50
Released: 28 May 2004