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21) Global Marketing Management: Changes, Challenges and New Strategies

By: Kiefer Lee Steve Carter
Publisher: OUP Oxford
Binding: Paperback
RRP: £34.99
Released: 31 Mar 2005
 


22) China CEO: Voices of Experience from 20 International Business Leaders

By: Juan Antonio Fernandez Laurie Underwood
Publisher: John Wiley & Sons
Binding: Paperback
RRP: £13.99
Released: 12 May 2006
 


23) Mobile Strategies: Understanding Wireless Business Models, MVNOs and the Growth of Mobile Content

By: Tom Weiss
Publisher: futuretext
Binding: Paperback
RRP: £19.99
Released: 15 Mar 2006
 


24) Managing Global Accounts (American Marketing Association)

By: Noel Capon Dave Potter Fred Schindler
Publisher: South-Western, Div of Thomson Learning
Binding: Hardcover
RRP: £22.99
Released: 04 Jan 2006
 


25) Internal Marketing: Tools and Concepts for Customer Focused Management (Chartered Institute of Marketing)

By: Pervaiz K. Ahmed Mohammed Rafiq
Publisher: Butterworth-Heinemann
Binding: Paperback
RRP: £27.99
Released: 14 Mar 2002
 


26) Marketing Across Cultures

By: Jean-Claude Usunier
Publisher: Financial Times/ Prentice Hall
Binding: Paperback
RRP: £35.99
Released: 18 Nov 1999
 


27) Global Marketing: A Decision Oriented Approach

By: Svend Hollensen
Publisher: Financial Times/ Prentice Hall
Binding: Paperback
RRP: £42.99
Released: 13 May 2004
 


28) Energy Economics and International Energy Markets: Understanding Pricing, Policies, and Profits

By: Carol A. Dahl
Publisher: PennWell Books
Binding: Hardcover
RRP: £65.95
Released: 15 Apr 2004
 


29) Global Account Management: Creating Value

By: H.D. Hennessey J-P Jeannet
Publisher: John Wiley & Sons
Binding: Hardcover
RRP: £39.99
Released: 24 Jun 2003
 


30) Global Brand Strategy: Unlocking Branding Potential Across Countries, Cultures and Markets

By: Sicco Van Gelder
Publisher: Kogan Page Ltd
Binding: Paperback
RRP: £16.99
Released: 03 Sep 2005