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21) Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World

By: Pete Blackshaw
Publisher: Doubleday Business
Binding: Hardcover
RRP: £12.26
Released: 08 Jul 2008
 


22) Successful Direct Marketing Methods, Seventh Edition (Instant Recall)

By: Bob Stone Ron Jacobs
Publisher: McGraw-Hill Contemporary
Binding: Hardcover
RRP: £32.99
Released: 01 Aug 2001
 


23) Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising (50-Minute Series)

By: Lois K. Geller
Publisher: Course Technology Inc
Binding: Paperback
RRP: £10.99
Released: 31 Mar 1998
 


24) Copywriting That Sells High Tech: The Definitive Guide to Writing Powerful Promotional Materials for Technology Products, Services, And Companies

By: Janice M. King
Binding: Paperback
RRP: £25.42
Released: 30 Jan 2006
 


25) Customer Relationship Management

By: Ed Peelen
Publisher: Financial Times/ Prentice Hall
Binding: Paperback
RRP: £40.99
Released: 12 May 2005
 


26) Word-Of-Mouth Advertising: Online and Off: How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization with Little or No

By: Lynn Thorne
Publisher: Atlantic Publishing Company (FL)
Binding: Paperback
RRP: £13.94
Released: 30 Aug 2008
 


27) Be a Recruiting Superstar

By: Mary Christensen Wayne Christensen
Publisher: Amacom
Binding: Paperback
RRP: £8.99
Released: 01 May 2008
 


28) The Definitive Guide to Direct and Interactive Marketing: How to Select, Reach and Retain the Right Customers

By: Merlin Stone Alison Bond Elizabeth Blake
Publisher: Financial Times/ Prentice Hall
Binding: Paperback
RRP: £21.99
Released: 11 Sep 2003
 


29) Buzzmarketing: Get People to Talk About Your Stuff

By: Mark Hughes
Publisher: Portfolio
Binding: Hardcover
RRP: £14.99
Released: 01 Aug 2005
 


30) Commonsense Direct Marketing (Professional Paperbacks)

By: Drayton Bird
Publisher: Kogan Page Ltd
Binding: Paperback
RRP: £18.99
Released: 28 Apr 1998