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1) No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich: The Ultimate, No Holds Barred, Kick ... No Prisoners Guide to Getting Really Rich

By: Dan S. Kennedy
Publisher: Entrepreneur Press
Binding: Paperback
RRP: £9.99
Released: 14 Jul 2008
 

2) The Brand Innovation Manifesto - How to Build Brands, Redefine Markets and Defy Conventions

By: John Grant
Publisher: John Wiley & Sons
Binding: Hardcover
RRP: £25.99
Released: 31 Mar 2006
 

3) Herd: How to Change Mass Behaviour by Harnessing Our True Nature

By: Mark Earls
Publisher: John Wiley & Sons
Binding: Hardcover
RRP: £24.99
Released: 26 Jan 2007
 

4) Authenticity: What Consumers Really Want

By: James H Gilmore B. Joseph Pine II
Publisher: Harvard Business School Press
Binding: Hardcover
RRP: £15.99
Released: 01 Sep 2007
 

5) Marketing Metaphoria

By: Gerald Zaltman Lindsay H. Zaltman
Publisher: Harvard Business School Press
Binding: Hardcover
RRP: £16.99
Released: 01 May 2008
 

6) How Customers Think: Essential Insights into the Mind of the Market

By: Gerald Zaltman
Publisher: Harvard Business School Press
Binding: Hardcover
RRP: £17.99
Released: 01 Feb 2003
 

7) Marketing Metrics: 50+ Metrics Every Executive Should Master

By: Paul W. Farris Neil T. Bendle Phillip E. Pfeifer David J. Reibstein
Publisher: Wharton School Publishing
Binding: Hardcover
RRP: £20.99
Released: 27 Apr 2006
 

8) The Lovemarks Effect: Winning In The Consumer Revolution

By: Kevin Roberts
Publisher: Powerhouse Cultural Entertainment Books
Binding: Hardcover
RRP: £18.99
Released: 08 Mar 2007
 

9) Why We Buy: The Science of Shopping

By: Paco Underhill
Publisher: Touchstone
Binding: Paperback
RRP: £10.99
Released: 16 Feb 2004
 

10) Emotional Branding: The New Paradigm for Connecting Brands to People

By: Marc Gobe Sergio Zyman
Publisher: Allworth Press,U.S.
Binding: Hardcover
RRP: £16.99
Released: 30 Sep 2002