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1) Positioning: The Battle for Your Mind

By: Al Ries Jack Trout
Publisher: McGraw-Hill Professional
Binding: Paperback
RRP: £7.99
Released: 01 Jan 2001
 


2) Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

By: Matt Haig
Publisher: Kogan Page Ltd
Binding: Paperback
RRP: £9.99
Released: 03 Aug 2005
 


3) Experience Economy, The: Work Is Theatre and Every Business a Stage

By: B. Joseph Pine II James H Gilmore
Publisher: Harvard Business School Press
Binding: Hardcover
RRP: £17.99
Released: 01 May 1999
 


4) Brand Royalty: How the World's Top 100 Brands Thrive and Survive

By: Matt Haig
Publisher: Kogan Page Ltd
Binding: Paperback
RRP: £9.99
Released: 03 Oct 2006
 


5) The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury

By: Radha Chadha Paul Husband
Publisher: Nicholas Brealey International
Binding: Hardcover
RRP: £20.00
Released: 09 Nov 2006
 


6) The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organizations

By: Adam Morgan
Publisher: John Wiley & Sons
Binding: Hardcover
RRP: £19.99
Released: 13 Jul 2004
 


7) Lovemarks: The Future Beyond Brands

By: Kevin Roberts
Publisher: Powerhouse Cultural Entertainment Books
Binding: Hardcover
RRP: £17.99
Released: 05 May 2006
 


8) Marketing Management

By: Philip Kotler Kevin Lane Keller
Publisher: Prentice Hall of India
Binding: Hardcover
RRP: £87.99
Released: 24 Jul 2008
 


9) Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing

By: Brian Lawley
Publisher: Happy About
Binding: Paperback
RRP: £9.95
Released: 10 Oct 2007
 


10) The Fall of Advertising and the Rise of PR

By: Laura Ries Al Ries
Publisher: HarperCollins
Binding: Paperback
RRP: £8.99
Released: 07 Oct 2004