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1) The Fall of Advertising and the Rise of PR

By: Laura Ries Al Ries
Publisher: HarperCollins
Binding: Paperback
RRP: £8.99
Released: 07 Oct 2004
 

2) International Marketing Strategy

By: Robin Lowe Isobel Doole
Publisher: Thomson Learning
Binding: Paperback
RRP: £39.99
Released: 08 Apr 2004
 

3) Value Merchants

By: James C. Anderson Nirmalya Kumar James A. Narus
Publisher: Harvard Business School Press
Binding: Hardcover
RRP: £19.99
Released: 01 Oct 2007
 

4) Marketing High Technology

By: William H. Davidow
Publisher: Macmillan USA
Binding: Hardcover
RRP: £25.95
Released: 01 Jun 1986
 

5) The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

By: Al Ries Laura Ries
Publisher: Collins Business
Binding: Paperback
RRP: £9.64
Released: 24 Sep 2002
 

6) Great Brand Stories Scotch Whisky: Creative fire - The story of Scotland's greatest export

By: Stuart Delves
Publisher: Cyan Books
Binding: Paperback
RRP: £8.99
Released: 01 Mar 2007
 

7) Petroleum Marketing in Africa: Issues in Pricing, Taxation and Investment (African Energy Policy Research)

Publisher: Zed Books Ltd
Binding: Hardcover
RRP: £45.00
Released: 01 Apr 1999
 

8) Luxury Online: Styles, Strategies, Systems

By: Uche Okonkwo
Publisher: Palgrave Macmillan
Binding: Hardcover
RRP: £25.00
Released: 24 Feb 2008
 

9) The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand

By: Laura Ries Al Ries
Publisher: HarperBusiness,U.S.
Binding: Hardcover
RRP: £12.72
Released: 30 Jul 1998
 

10) Handbook of Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)

Publisher: Haworth Press Inc
Binding: Paperback
RRP: £14.00
Released: 20 Apr 2004