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1) It's Not How Good You Are, It's How Good You Want To Be

By: Paul Arden
Publisher: Phaidon Press Ltd
Binding: Paperback
RRP: £4.95
Released: 31 May 2003
 

2) Ogilvy on Advertising

By: David Ogilvy
Publisher: Prion Books Ltd
Binding: Paperback
RRP: £12.99
Released: 05 Mar 2007
 

3) A Technique for Producing Ideas (McGraw-Hill Advertising Classic)

By: James Young
Publisher: McGraw-Hill Professional
Binding: Paperback
RRP: £4.99
Released: 01 Mar 2003
 

4) Powers of Persuasion: The Inside Story of British Advertising

By: Winston Fletcher
Publisher: Oxford University Press
Binding: Hardcover
RRP: £16.99
Released: 10 Jul 2008
 

5) Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)

By: Jon Steel
Publisher: John Wiley & Sons
Binding: Hardcover
RRP: £19.99
Released: 08 Dec 2006
 

6) The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells

By: Robert W. Bly
Publisher: Owl Books,U.S.
Binding: Paperback
RRP: £10.99
Released: 22 May 2008
 

7) Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)

By: Perry Marshall
Publisher: Entrepreneur Press
Binding: Paperback
RRP: £15.99
Released: 01 Dec 2006
 

8) Wally Olins On Brand

By: Wally Olins
Publisher: Thames & Hudson Ltd
Binding: Paperback
RRP: £12.95
Released: 25 Oct 2004
 

9) Positioning: The Battle for Your Mind

By: Al Ries Jack Trout
Publisher: McGraw-Hill Professional
Binding: Paperback
RRP: £7.99
Released: 01 Jan 2001
 

10) The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources: Practical Tools, Methods, Exercises, and Resources

By: Neil Rackham
Publisher: McGraw-Hill Professional
Binding: Paperback
RRP: £13.99
Released: 01 Jun 1996