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1) Consumer Choice Between Hedonic and Utilitarian Goods (Working papers)

By: R. Dhar K. Wertenbroch
Publisher: INSEAD
Binding: Paperback
Released: 13 Oct 1999
 


2) Incentive-Compatible Elicitation of Consumer Willingness to Pay at the Point of Purchase (Working papers)

By: K. Wertenbroch B. Skiera
Publisher: INSEAD
Binding: Paperback
Released: 13 Oct 2008
 


3) Procrastination, Deadlines and Performance (Working papers)

By: Dan Ariely K. Wertenbroch
Publisher: INSEAD
Binding: Paperback
Released: 13 Oct 2008
 


4) Debt Aversion As Self-Control: Consumer Self-Management of Liquidity Constraints (Working papers)

By: K. Wertenbroch Dilip Soman J. Nunes
Publisher: INSEAD
Binding: Paperback
Released: 13 Oct 2008
 


5) Measuring Consumer Willingness to Pay at the Point of Purchase (Working papers)

By: K. Wertenbroch Bernd Skiera
Publisher: INSEAD
Binding: Paperback
Released: 13 Oct 2008