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1) Marketing Metaphoria

By: Gerald Zaltman Lindsay H. Zaltman
Publisher: Harvard Business School Press
Binding: Hardcover
RRP: £16.99
Released: 01 May 2008
 

2) How Customers Think: Essential Insights into the Mind of the Market

By: Gerald Zaltman
Publisher: Harvard Business School Press
Binding: Hardcover
RRP: £17.99
Released: 01 Feb 2003
 

3) Marketing Scientific and Technical Information

Publisher: Westview P.
Binding: Hardcover
RRP: £35.25
Released: 21 Apr 1980
 

4) Processes and phenomena of social change

By: Gerald Zaltman
Publisher: R. E. Krieger Pub. Co
Binding: Unknown Binding
Released: 21 Aug 1978
 

5) Innovations and Organizations

By: Gerald Zaltman
Publisher: R.E. Krieger Pub. Co
Binding: Unknown Binding
Released: 21 Aug 1984
 

6) Marketing, Society and Conflict

By: Sidney J. Levy Gerald Zaltman
Publisher: Prentice Hall
Binding: Paperback
RRP: £6.95
Released: 21 Aug 1975
 

7) Marketing Research: Fundamentals and Dynamics

By: Gerald Zaltman P.C. Burger
Publisher: Holt,R.& W.
Binding: Unknown Binding
RRP: £12.25
Released: 28 Feb 1975
 

8) Theory Construction in Marketing: Some Thoughts on Thinking (Theories in Marketing Series)

By: Gerald Zaltman
Publisher: John Wiley & Sons Inc
Binding: Hardcover
RRP: £34.50
Released: 21 Jul 1982
 

9) The use of market research: An exploratory study of manager and researcher perspectives (Report / Marketing Science Institute)

By: Gerald Zaltman
Publisher: Marketing Science Institute
Binding: Unknown Binding
Released: 21 Aug 1980
 

10) Consumer Behaviour: Basic Findings and Management Implications

By: Gerald Zaltman Melanie Wallendorf
Publisher: John Wiley & Sons Inc
Binding: Paperback
RRP: £13.60
Released: 21 Dec 1981