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1) Marketing Metrics: 50+ Metrics Every Executive Should Master

By: Paul W. Farris Neil T. Bendle Phillip E. Pfeifer David J. Reibstein
Publisher: Wharton School Publishing
Binding: Hardcover
RRP: £20.99
Released: 27 Apr 2006
 

2) Advertising and Promotion Management

By: John A. Quelch Paul W. Farris
Publisher: Krieger Publishing Company
Binding: Paperback
RRP: £16.95
Released: 06 Mar 1988
 

3) Tests of Significance in Regression Models With Composite-Component Relationships (Darden School working paper)

By: Kusum L. Ailawadi Paul W. Farris
Publisher: Darden Graduate School of Business Administration, University of Virginia
Binding: Unknown Binding
Released: 06 Sep 1992
 

4) Marketing Budgeting in Nonprofit Hospitals (Darden School working paper)

By: Mark Parry Arthur E. Parry Paul W. Farris
Publisher: University of Virginia, Darden School
Binding: Unknown Binding
Released: 06 Sep 1990
 

5) Cases in Advertising and Promotion Management

By: John A. Quelch Paul W. Farris
Publisher: McGraw-Hill Education (ISE Editions)
Binding: Paperback
RRP: £24.99
Released: 01 Dec 1993
 

6) The Budgeting Practices of Nonprofit Hospitals (Darden School working paper)

By: Mark Parry Arthur E. Parry Paul W. Farris
Publisher: University of Virginia, Darden School
Binding: Unknown Binding
Released: 06 Sep 1990
 

7) Market Share and Roi: the Key Role of the Purchases/Sales Ratio (Darden School working paper)

By: Paul W. Farris Kusum L. Ailawadi Mark Parry
Publisher: Graduate School of Business Administration, University of Virginia
Binding: Unknown Binding
Released: 06 Sep 1990
 

8) Composite Variables in Simultaneous Equation Systems: Advertising and Profits (Darden School working paper)

By: Kusum L. Ailawadi Paul W. Farris
Publisher: Darden Graduate School of Business Administration, University of Virginia
Binding: Paperback
Released: 06 Sep 1992
 

9) Marketing Costs in Consumer Goods Industries (Working Paper, Report No 76-111)

By: Robert D. Buzzell Paul W. Farris
Publisher: Marketing Science Inst
Binding: Paperback
RRP: £5.09
Released: 06 Jun 1976
 

10) Accounting for the Market Share-Roi Relationship (Report No 89-118)

By: Paul W. Farris
Publisher: Marketing Science Inst
Binding: Paperback
RRP: £8.14
Released: 06 Dec 1989