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1) The Business Marketing Course: Managing in Complex Networks

By: David Ford Pierre Berthon Stephen J. Brown LarsErik Gadde Håkan Håkansson Peter Naudé Thomas Ritter Ivan Snehota
Publisher: John Wiley & Sons
Binding: Paperback
RRP: £27.99
Released: 15 Feb 2002
 

2) Personal reports of communication apprehension and perceptions of salesperson performance

By: Leyland Pitt Pierre Berthon Michael Morris
Publisher: Henley Management College
Binding: Unknown Binding
Released: 07 Oct 1995
 

3) Sun Tzu Ping Fa and Its Relevance to Contemporary Management: An Introduction (Henley Working Paper)

By: Yao-su Hu Pierre Berthon
Publisher: Henley Management College,The
Binding: Spiral-bound
RRP: £15.00
Released: 07 Jul 1995
 

4) Internal marketing in organizations: empirical evidence from a transaction cost perspective

By: Susan Forman Leyland Pitt Pierre Berthon
Publisher: Henley Management College
Binding: Unknown Binding
Released: 07 Oct 1995
 

5) Informal entrepreneurship and marketing: the Khayelitsha perspective

By: Pierre Berthon Michael Morris Leyland Pitt
Publisher: Henley Management College
Binding: Unknown Binding
Released: 07 Oct 1994
 

6) The Web site as marketing communication medium: a tentative model and areas of research

By: Pierre Berthon Leyland Pitt Richard Watson
Publisher: Henley Management College
Binding: Unknown Binding
Released: 07 Oct 1995
 

7) Interfunctional relationships and decision making: theory and an empirical study

By: Pierre Berthon Arthur Money Leyland Pitt
Publisher: Henley Management College
Binding: Unknown Binding
Released: 07 Oct 1994
 

8) Market Orientation and An Assessment of the First Stage in the Development of Markor (Henley working paper)

By: Albert Caruana Leyland F Pitt Pierre Berthon
Publisher: Henley Management College
Binding: Unknown Binding
Released: 07 Oct 1995
 

9) As the web is spun: research perspectives on marketing communication and consumer behaviour on the World Wide Web

By: Pierre Berthon Leyland Pitt Richard Watson
Publisher: Henley Management College
Binding: Unknown Binding
Released: 07 Oct 1995
 

10) Managers' perceptions of their decision-making context: The influence of perception type (Henley working paper)

By: Pierre Berthon
Publisher: Henley Management College
Binding: Unknown Binding
Released: 07 Oct 1994