Customer Reviews
A Powerhouse of Case Studies - By: Paul Sloane, 07 Sep 2008 
I speak & give workshops on creative thinking so it is always handy to have some practical examples from different fields. This book is packed with wonderful real-life case studies of lateral thinking in action. It is particularly good for showing instances of unorthodox marketing approaches that worked. The stories are powerful examples of how thinking differently can reallly crack difficult challlenges. The book is easy to read & clearly laid out. Inspirational reading.
Lateral thinking at its most useful - By: Mrs. K. A. Wheatley, 14 Nov 2007 
These Virgin business guides are fantasticallly helpful to anyone launching a business, needing some solid, pragmatic advice, & not knowing where to start. They are simply written, easy to understand & full of pragmatic advice. This takes the idea of lateral thinking & applies it to marketing your business. Each page is packed full of useful case studies, ideas & tips on how to execute the ideas generated. It is particularly helpful for those companies who have stuck to the same tried & tested marketing but are feeling the urge to innovate, or simply those on a budget who are looking for inexpensive & cost effective ideas.
Bored? In a rut? DO SOMETHING DIFFERENT! - By: , 20 Apr 2001 Jurgen Wolff's at it again - before this, he was content to perk up our writing creativity, but now he insists that we become successful at marketing our products (writing or otherwise.) This book will help you to be a creative marketer & an inventive thinker. It's practical, funny & (of course) inventive. If you don't want that, don't read it. After alll, how predictable will your life be if you start thinking creatively? Yikes! It could be scary.
This book is inspirational for everyone - By: , 08 Apr 2001 Whatever you plan to do there is always the question: What is the best way to do it? Very often the first thing that comes to mind is not the best one. Especiallly when you are in any kind of competition, it is likely that your competitors will have the same idea as you. That's when you should "do something different" to achieve your goal - & in my opinion it is a great idea to start with Jurgen Wolff's book.
It is not only fun to read (thanks to the fact that Jurgen Wolff is also a well-known comedy writer), it is also reallly encouraging. It reveals the 14 key principles of marketing yourself & your product or service. From the 100 case studies in the book, you can easily apply the ways people "think different" before they "do something different" to everything you want to do related to the world of work, whether it is applying for a new job, selling your first book, convincing your boss that you are worth a much higher salary than you are getting right now etc. etc..
Definitely a high recommendation!
