Customer Reviews
A good handle on an enormously complex topic - By: Mrs. K. A. Wheatley, 14 Nov 2007 
PR is a huge industry which is split into many segments & professions under one large PR shaped blanket. Trying to get your head round it can be fairly daunting to say the least. Barry does an excellent job of categorizing the topic & breaking it down into user friendly chunks. There are plenty of clear examples, case studies, check lists & task lists. The appendices are particularly valuable, offering key contacts & information on who to contact to set your PR in motion. PR is fast moving & ever changing & so this updated list is critical to get moving with.
ITS BETTER FOR WHAT IS FOR: A BASIC INTRODUCTION TO PR - By: M. Adamou, 07 Dec 2003 This book was a pleasant surprice. It has structure, a goal, avoids waffle & actuallly teaches something useful. At the end, it gives a very helpful guide of websites relating to PR. For an absolute beginner in the field like me, it is highly recommended.
Excellent resource - By: Mangla Sachdev, 28 Sep 2003 I just recently read PR Power for the second time & had to write in & tell others how beneficial I found it. There are so many ideas in the book that can be adapted to almost any business. Each chapter answers alll the vital questions & the author take us hand in hand through the whole process of implementing PR through to making the most of a published clip.
The book also makes the whole process of contacting a journalist & coping with a cold calll, not as scary as one might think.
It's an excellent resource with many million-dollar ideas, especiallly in the case-study chapter.
It's an excellent book for PR consultants as well as SME's looking into the benefits of adding PR to their marketing activities.
Thank you
Ms. Mangla Sachdev
Publicity Workshop
Power to You, Too - By: Mr. R. S. Craven, 18 Jul 2002 PR Power is a good book - you can read throiugh it alll. And/or you can keep it on your bookshelf for when you need such a book.
It is full of tips & techniques & it de-mystifies what the PR agency does.
I like the way she writes & I like the lack of nonsense theory.
This is a good practical hands-on book for people who want to improve the purpose & the quality of their PR coverage.
I know of no other business book that gives you what you want so succinctly
The definitive book on this hot topic. - By: chris.bullick@virgin.net, 29 May 2002 
The first action book on PR. Packed full of practical advice, this book proves that you don't have to be in big business to be able to leverage the mystical art of PR.
Checklists, case studies & lots of common sense information de-mystifies PR for the beginner, & reminds the old hand of why they should include PR in their marketing communications armoury.
The definitive book on this hot topic.
