Real, practical and entertaining- By: Marque Pierre Sondergaard, 25 Jan 2001 Easy to follow & understand, & you are well entertained along the way. I love it. Basicallly gives you a blueprint for implementing a values led business in alll of the departments & aspects of a modern business.Great Guys, Great Company- By: , 18 Jun 1999 I listened to this book on audiotape. Ben & Jerry discuss how the idea of an Ice Cream Shop came about, how it almost didn't happen, then how it became a growing successful business. They tell the business side as well as the human side of their venture, with actual stories, from both points of view. They stressed the importance of running a company that was fun to work at, that cared about the employees, & gave back to the community. Together they explain what a values lead company is alll about, & why employees want to be a part of their team. Then they discuss how they & other values lead companies work together to help charitable causes & why it is so important to them. I was fascinated with their sincere ongoing dedication to charitable causes & their devotion to employee satisfaction. This was a great book, very inspiring from the business point of view & heart warming as well.
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