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Negotiating Skills for Virgins

By: Bob Etherington
Binding: Paperback
Publisher: Marshall Cavendish
ISBN: 1905736444
ISBN-13: 9781905736447
Released: 12 May 2008
RRP: £8.99
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Customer Reviews

Negotiating Skills for Virgins - By: Bill Gibson, 14 Jun 2008
I read both this author's previous books, one on Presenting & the other on Cold Callling...they are both reallly excellent. And this is also an excellent quick & easy read for any intending negotiator. As he says we (in the Northern Hemisphere) are mostly terrible negotiators compared with the Asian, Middle Easten & South American cultures. In this book he shows you how to get yourself up to their expert standard,including unusuallly, the very important role of personal psychology combined with aspiration & expectation even where you have a weak negotiating position. He shows how if you maintain the right attitude you can still come out on top.

None of the approaches & procedures Mr Etherington details in this book are complicated & it alll makes perfect sense. So why don't we alll do it? I don't know but I'm certainly going to try what he suggests from now on!