Britain TM : Renewing Our Identity

Customer Reviews

Early Contribution to the Nation Branding Debate - By: Adorno, 30 Jan 2007
Mark Leonard & The Foreign Policy Centre have done an excellent job in promoting attention to UK public diplomacy. This contribution sets out some of the basic ideas about nation branding & relates this to a project to renew British identity. It's an interesting read partly for the discussion of branding but also because its brimming with New Labour/Cool Britannia confidence! The later work on public diplomacy is a little bit more realistic about the feasibility of these kind of projects.

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