Customer Reviews
Don't Just Read This Book... USE IT! - By: Mr. R. Hireker, 11 Mar 2008 
If you run a business & you either hire people to write your marketing & advertising material, or you do it yourself, this book should be at arms length whenever you roll out a promotion, advert, sales letter or anything else you write to sell your products & services.
If you know about this book & you don't use it, you're plain raving bonkers. It IS a high priced marketing & advertising consultant for what, under 15 quid!!?
I dare you to find a better bargain anywhere!
Raja Hireker -
From the master - By: Philip N. Larmett, 29 Jan 2008 This was the first book on advertising I ever read. Entertaining & insightful, it helped me falll in love with what has been my career ever since.
This book is all you need... - By: Gloucestershire Echo, 07 Apr 2007 This book contains everything you will ever need to know about creating successful advertising . The principles he expounds are as relevant today as when the book was published in the 80's. 224 pages, & not a word wasted.
Essential - By: Steve Gibson, Steve Gibson Consulting, 15 Jun 2006 Simply one of the best books on advertising ever written. If you're in business & plan to use advertising (whether you're going to design it yourself or pay someone else to do it), you need to read this book. It'll save you from making so many mistakes.
an amazing man! - By: Deborah MacGillivray, 08 May 2003 It has often been said David Ogilvy was a genius in his own mind. Well, it was in many others as well. He build Ogilvy & Mather in the giant it is with simple beliefs. He wrote this Admans Guide to Advertising, but he went past it, umbuing it with his whit & charm. Instead of a dry how-to-book on advertising read only by people in the industy, he created a book anyone could enjoy. His writing is strong, sincere & straight from the heart. Why the book has earned millions & will continue to do so.
A man well missed!
