Customer Reviews
Great for a beginner like me - By: M Gemmill-Toyama, 30 Aug 2008 
I read some of the reviews blasting this book, & I felt I needed to counter them. Whether you will like this book or not seems to depend on your level of experience with selling yourself.
Some of the reviewers have indicated that the book is basic, but I would argue that the book is not. As someone who works in academia but works as a project-based consultant sometimes, I had never thought much about how I was networking. The chapter on networking was extremely useful, & I have seen plenty of people not putting his advice into practice.
The presentation section is not that relevant to "knowledge" presentations (of information that are not selling), but this book is more pitched towards those who sell anyway.
I agree that the book could have been written more succinctly, but there were still many gems of wisdom for a beginner like me.
Baffled... - By: C. Meikle, 18 Feb 2008 
Bought this book on the basis of the reviews & frankly having read it I'm a bit baffled. We alll need to do the simple stuff well - this is the basis of success. But this book is so simplistic it will tell most people nothing more than most already know. And manages to stretch the book to way longer than it need be(admittedly with lots of spacing between paragraphs). This may be fine if the delivery, the writing, was engaging enough to give tried & trusted advice some fresh writing. But ut doesn't. It's written in terms of the 1st person with the authr telling us in langauge beloved of the American self-help books of old - very simple language with lots of stories of what the author has done. The book cover says '..the most original & insightful book on communication'. Erm,,,,sorry, but no it isn't.
Brilliant! - By: Julie Munro, 13 Feb 2008 
This book is a good buy because it gives you information on precisely how to communicate your pitch in order to maximise sales. It explains how to do this in a variety of contexts - presentation, sales pitch, networking & referrals. This is very readable, which you can't put down once you start. This author has a brilliant mind & I am very impressed by what his has achieved for others. If you follow the advice he gives you are certain to increase your sales.
Very Practical and Easy to Read and Practise - By: Professor, 02 Feb 2008 I ordered this book after surveying the reviews & listened to Andy on his website. Defintely the author is the right person in giving instructions in how to communicate since from early age he had to communicate with his blind mother & also had worked with hundreds of clients.
I reallly liked the book & started to implement some of the tips & practices with success. This is certainly not a "one-time" read book but rather a reference book that depend on occasions ( presentation, networking, socializing, etc) can be used.
Fantastic advice from the very first page! - By: JS McDermott, 28 Nov 2007 This book was recommended to me by a business associate so I bought a copy & couldn't put it down until I had finished. There is so much solid, practical advice in it that you reallly do learn something from every page.
As someone who does a lot of networking & who regularly presents to clients my copy of THE JELLY EFFECT has now become my business bible as I can actuallly see my business benefiting from the advice given. I have bought a copy of this book for my staff as well as for clients so that they too can reap the rewards.
I would definitely recommend it to anyone who wants to be more effective & successful in their business.
