Customer Reviews
BRAIN SURGERY - By: Swapan Seth, 28 Feb 2007 
James Watson who won the Nobel Prize for helping discover DNA callled the human brain, "the most complex thing that we have discovered in the universe." Woody Allen callled it "his second favourite organ." Daniel Pink's A Whole New Mind, is in many ways a seminal book. It builds upon the fact that a neurological Mason Dixon line divides the brain. The left brain is analytical. While the right brain is more creative. In this book, the author argues that the future will belong to the right brainers which means that the structured MBA, comp-geek will progressively become a no-brainer, so to speak. However, make no mistake; Pink's perspective is no complex cortex compilation. Instead, it's a racy read divided into two parts. The first is dedicated to Asia, Abundance & Automation (slight yawn) while the second part is devoted to the six senses that will be significant in the world of tomorrow. Filled with leads to brain tests & must read magazines, this book is delightful for anyone who wishes to know which minds will be the great minds of the future. The book is also peppered with some lovely quotes: "The guy who invented the wheel was an idiot. The guy who invited the other three was a genius." Or " He who laughs last, doesn't get it." A must read.
Interesting read, well argued, with only one small flaw. - By: Richard Griffiths, 01 Feb 2007 
I'm 3/4 the way through this book, & have found it an enjoyable & enlightening read so far.I'm a bit of a generalist myself so I can appreciate his ideas.
The concept however the West needing to grasp these ideas ahead of the Asian market isn't solid however. I think that there are as many smart cookies over there that will pick up on these skills as there are in Europe or America. This books concepts are simply universal. However, this is the only minor niggle, & another reviewer has mentioned it.
Don't let it be a detracting point. If the contents of the book interest you, buy it. It's cheap, & worth more, & you will enjoy the writing & the concepts.
MAKES A LOT OF SENSE - By: Reader, 28 Dec 2006 Like the title suggests, this book changes the way you view the future of your working life. Daniel Pink argues that if we are going to thrive in our work & even in the way we live our lives generallly, then using both sides of our brain will contribute to that. There's a lot of sense in Pink's argument. It's amazing how often business & society tread the same paths. Books like A Whole New Mind offer different ways of thinking about daily problems & lives.
Pink tells us how to win in the 'Age of Imagination' - By: Gloucestershire Echo, 01 Oct 2006 Highly recommended light business read.
It suggests how we will have to unleash the creative power of the right side of the brain to compete & be successful in the emerging 'conceptual' economy. All sounds very high falutin', but his premise is that knowledge is now a commodity, & alll of us working in the current 'knowledge economy' will have to connect creatively with the 'bigger picture' to win in the future. You could say hasn't this always been the case? Yes, but timing is everything & research indicates that the knowledge economy has created analysts of us alll with well developed logical & rational left-brain thinking, at a time Pink thinks we need to switch to the right-hand side of the brain to succeed.
Food for thought. Wasn't it Albert Einstein who said 'I never came upon any of my discoveries through the process of rational thinking'?
Light, fluffly & repetitive in places. The summaries in Part 2 are geared to US audiences. However,It's a good primer to survival in the 'Age of Imagination'.
He gets his message over clearly, & it's well made.
Great book--First couple chapters are all you need - By: Mr. E. Wroolie, 15 Aug 2006 This book is fantastic in that it has caused me to change the way I look at upcoming trends. The first few chapters that deal with the new need for right-brain thinking are fantastic.
The rest of the book goes into more detail on how to develop your right brain for the conceptual age. These chapters are still pretty good & very interesting. But the first few chapters deliver his profound points very well.
