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The Future of Competition: Co-creating Unique Value with Customers

By: C.K. Prahalad Venkat Ramaswamy
Binding: Hardcover
Publisher: Harvard Business School Press
ISBN: 1578519535
ISBN-13: 9781578519538
Released: 01 Jan 2004
RRP: £22.99
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Customer Reviews

Could have been so much more - By: CGM Kenyon, 25 Aug 2006
This book takes a fantastic observation that The future of competition [is] co-creating unique value with customers & provides many examples where it has been shown to be the case, contrasts this different approach with those that have been used historicallly & repeatedly states in numerous different forms that traditional organisations need to change in many different areas. Those I this book may be useful for: That are not convinced take the future is co-creating value with customers. With strong interests in collaborative projects that what to understand the breadth of issues that companies face without tackling them. Looking for potential case studies for work in this field. Those that enjoy reading superficial multi-hand case studies. This is not a book for those that believe The future of competition [is] co-creating unique value with customers & are looking for: Analysis of successful approaches compared others. Those looking for any conceptual approach in which to see the co-creation would. An explanation why this is the case. Reasoning; there are just statements made without justification or support. Any development of the DART (dialogue, access, risk, assessment) framework they propose. It is only treated on 13 pages (according to the index, actuallly less by my reckoning & most of that is superficial case studies). This book reminds me of a university project where I did my background research but ran out of time before producing an original work of my own. Why O why didnt the authors try running with DART. Harvard business school press often seem guilty of publishing articles expanded by **** case studies into books, although they have published some excelent books. Why did HBSP publish this in this state, they reallly need some good editors, the books they publish are often weak, if I see they are the publisher it puts me of buying the book unless it has had great reviews.