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The Lovemarks Effect: Winning In The Consumer Revolution

By: Kevin Roberts Binding: Hardcover Publisher: Powerhouse Cultural Entertainment Books ISBN: 157687267X ISBN-13: 9781576872673 Released: 08 Mar 2007 RRP: £18.99 Average Rating:

Customer Reviews

A must read for any account planner! - By: Antonio Nuñez Lopez, 29 Sep 2006
Great insights on branding, lots of fun & the classic shameless, down-to- earth Roberts'writting style. A must read! Antonio Nunez,Partner & Strategic Director, SCPF Advertising,Spain

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