Marketing Metaphoria

Customer Reviews

Couldn't put it down! - By: B. Towns, 09 Jun 2008
I REALLY enjoyed this book, read it in a couple of sessions & made copious quantities of notes & hi-lites in the book - not something I frequently do.

As a Hypnotherapist I found this a fascinating extension of my understanding of how we use metaphors to describe & make sense of daily events & life in general.

As a marketer I found it full of ideas as to how to implement metaphorical concepts in my marketing mix - something I will be implementing ASAP.

The ideas can be used by any company - irrespective of product(s) or service(s) on offer.

I highly recommend this book to anyone interested in discovering how we make sense of our world, & anyone interested in digging into the psychology behind why certain marketing campaigns are so effective & others not.

Excellent!

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