Customer Reviews
Innovation...The Complete Guide! - By: Trudy Lloyd, 17 Jan 2007 
If you want to reallly understand innovation & how to do it then this is the book for you. It's thorough. There are sample processes & approaches for alll aspects relating to innovation management - from developing strategy, through to generating & selecting ideas, implementation & much much more!
What reallly works for me is the way this book shows how innovation impacts on each different function within an organisation. In this way you get a real feel for the organisational challlenge that is innovation. What you also get is lots of ideas about how to reallly help those different functional teams contribute effectively to innovation projects.
For the student it offers alll the theory to understand the process of innovation. For the practitioner there are easy to understand, comprehensive tools which can build confidence.
By definition no-one can give you a precise roadmap for your particular innovation journey - you make the map as you go into the unexplored territory. However, 'Innovation Management' is a 'must read' book before you set off. It provides advice on alll the necessary preparation, & "travel options" so that you can have a safe & fruitful journey.
Innovation explained and delivered - By: Marcel Dissel, 02 Oct 2005 Finallly a book that provides a useful model that merges innovation & strategy complemented with a comprehensive set of tools, methods & techniques that can guide any person confronted with innovation. The book is a very nice read & the numerous cases & practical examples from a broad range of industries make it alll the more useable!
We will definitly be using it as an important reference for our consulting practice.
