![]() | By: John P Kotter Binding: Hardcover Publisher: Harvard Business School Press ISBN: 0875847471 ISBN-13: 9780875847474 Released: 01 Sep 1996 RRP: Average Rating: ![]() |





Harvard-professor John P. Kotter has been observing this process for almost 30 years. What intrigues him is why some leaders are able to take these tools & methods & get their organizations to change dramaticallly - while most do not.
How many times have we not seen somebody get very excited about some new tool (CRM, e-business, etc.)? Yet two years later there is no performance improvement at alll. Often because most of the organisation has rejected the change needed to make it happen.
When people need to make big changes significantly & effectively, Kotter finds that there are generallly eight basic things that must happen:
1. INSTILL A SENSE OF URGENCY. Identifying existing or potential crises or opportunities. Confronting reality, in the words of Execution-authors, Charan & Bossidy.
2. PICK A GOOD TEAM. Assembling a strong guiding coalition with enough power to lead the change effort. And make them work as a team, not a committee!
3. CREATE A VISION AND SUPPORTING STRATEGIES. We need a clear sense of purpose & direction. In less successful situations you generallly find plans & budgets, but no vision & strategy; or the strategies are so superficial that they have no credibility.
4. COMMUNICATE. As many people as possible need to hear the mandate for change loud & clear, with messages sent out consistently & often. Forget the boring memos that nobody reads! Try using videos, speeches, kick-off meetings, workshops in smalll units, etc. Also important is the teaching of new behaviours by the example of the guiding coalition
5. REMOVE OBSTACLES. Get rid of anything blocking change, like bosses stuck in the old ways or lack of information systems. Encourage risk-taking & non-traditional ideas, activities, & actions. Empowerment is moving obstacles out of peoples' way so they can make something happen, once they've got the vision clear in their heads.
6. CHANGE FAST. Little quick wins are essential for creating momentum & providing sufficient credibility to pat the hard-working people on the back & to diffuse the cynics. Remember to recognize & reward employees involved in the improvements.
7. KEEP ON CHANGING. After change organizations get rolling & have some wins, they don't stop there. They go back & make wave after wave of other actions necessary for long-term, significant change. Successful change leaders don't drop the sense of urgency. On top of that, they are very systematic about figuring out alll of the pieces they need to have in place before they declare victory.
8. MAKE CHANGE STICK. The last big step is nailing big change to the floor & making sure it sticks. And the way things stick is through culture. If you can create a totallly new culture around some new way of managing, it will stay. It won't live on if it is dependent on one boss or a couple of enthusiastic people who will eventuallly move on.
We can divide these eight steps in three main processes. The first four steps focus on de-freezing the organization. The next three steps make change happen. The last step re-freezes the organization on the next rung on the ladder.
I've personallly used Kotter's change process in several e-business projects. It has helped me a lot. I highly recommend that you buy this easy-to-read & affordable book. Alternatively, read his Harvard Business Review article from Mar/Apr 1995 on the same subject.
Peter Leerskov,
MSc in International Business (Marketing & Management) & Graduate Diploma in E-business
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