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Simply Better: Winning and Keeping Customers by Delivering What Matters Most

By: Patrick Barwise Sean Meehan
Binding: Hardcover
Publisher: Harvard Business School Press
ISBN: 0875843980
ISBN-13: 9780875843988
Released: 01 Aug 2004
RRP: £16.99
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Customer Reviews

Outstanding. - By: H. Popeck, 05 Oct 2007
Refreshingly free of psycho-babble & related nonsense & without the unrealistic, over-blown & excessive 'can do' ethos that dilutes so many other books in this arena. Yes, it swims against the tide & yes, implementing the suggestions is no easy task, but I'm certainly going to try; & that's rare for me. Don't be put off by the cover that makes it look like a GCSE-level publication. There is real wisdom in these pages.