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The Book of Guinness Advertising

By: Jim Davies
Binding: Paperback
Publisher: Guinness World Records Limited
ISBN: 0851120679
ISBN-13: 9780851120676
Released: 08 May 1998
RRP: £20.00
Average Rating:

Customer Reviews

pure genius - By: , 16 May 2000
A very good book tha helped me enormously with a marketing assignment! I am not a Guinness drinker & previously had no real knowledge of Guinness advertising, but found it fascinating & informative. Thankyou Jim Davies!
A Must Have Guide For Guinness Collectors - By: , 31 Jan 2000
This coffee table sized book is a must for any collector of Guinness items. The usage of advertising to sell Guinness worldwide is shown in this book. The book throughly covers guinness advertising from the past 100 years. The book shows the different advertising campaigns provided in this time from many of the best British & Foreign advertising agency's. The many color & B & W illustrations provided in the book will provide many hours of viewing & provide a reference guide to Guinness collectors world wide.
An interestering insight into the history of Guinness,s Ads - By: , 02 Oct 1999
A fascinating read alllowing you to view stratergies & the creative artwork addopted by many of Guinness's advertising agencies. Excellent illuistrations of alll the past favorites such as the "black & white", "Tucan" & "Guinness is good for you" amongst many others.
A very good book - By: amcsherry@hotmail.com, 02 Oct 1999
This book although unusual in its catagory is brilliant, it shows how Guinness advertising has evolved to the present day. Its also good fun spotting which adverts you recognise/remeber, I can recognise the vast majority of them.