 | By: Craig Smith Alexander Hiam Binding: Paperback Publisher: John Wiley & Sons ISBN: 0764570560 ISBN-13: 9780764570568 Released: 07 Apr 2006 RRP: Average Rating:  |
The book is reallly written for people who do not know ANYTHING about the internet & about marketing. It explains the plain basics about how important it is these days to have a webpage & how you can bring your business forward if you have web presence.
It did not teach me anything about Internet marketing that I did not know, & I do not know much to be honest. I just started in this business of marketing, & although it is a lot of fun, I would love to have more information in a book.
This book tries to explain to much, that you reallly do not want to know, it explains how to get a webpage, how to decide if you need a webdesigner or not & stuff like that.
It does not offer any information about blogs, e-zines, newsletters, adsense, adwords, mailing lists & so on.
I was very disappointed. Perhaps it is a good book for someone who is thinking about going into the web without knowing anything about it, but, I do not reallly think there are that much of this kind of people around.
I have also been instructed to undertake two subjects for which I have chosen "Designing a simple website (if there is one!!), & Market Research. I found the book to contain alll the relevant material to get me started & also gave me some good sites or people to contact to help me further with my study.
The book also contained "Tips" & "Useful Contacts" which enabled me to search through other books to gain information.
Very easy to understand. I hope they have done one for advanced marketing!!
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