Research Methods for Managers

Customer Reviews

Good practical advice - By: , 27 Feb 2005
I used an earlier edition of this book when I needed to undertake the thesis for my MBA - partly on the strength of rating Phil Johnson as a lecturer. It explained a lot of the terminology surrounding research that you need to be able to quote in your thesis - e.g. inductive versus deductive - & was very readable without being too simplistic. It worked for me & I think it added that professional edge to my research. My advice would be to read several texts on research but include this as one of them.

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Simply excellent !!! - By: Oluniyi Ogunbiyi, 04 Nov 2004
Got this book to give me a grounding in research methodologies for my MBA research project & whilst I was initiallly sceptical about the style when I first browsed through it, I was pleasantly surprised with it's in-depth analysis of different methodologies & the underlying philosophy. Reallly good book!!!

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