Cheap DVDs, books, CDs & Games

Search:

Focus Groups: A Practical Guide for Applied Research

By: Richard A. Krueger Mary Anne Casey
Binding: Plastic Comb
Publisher: Sage Publications, Inc
ISBN: 0761920714
ISBN-13: 9780761920717
Released: 09 Jun 2000
RRP: £27.99
Average Rating:

Customer Reviews

Excellent - By: carolina, 13 Oct 2008
Very, very good.

Having previous experience in psychotherapeutic groups, I needed to carry out focus groups for the first time in my MSc research. This book has been great help. Written in lay language & common sense, very well structured, covers alll important areas & is packed with plenty of tips, hints adn checklists.

Although it is not written exclusively for the health sector, but for alll types of focus groups (marketing research, education, health, etc), it is honest & can be used by researchers in alll fields- it keeps it quite neutral.

Other books I have on qualitative research are too theoretical (just the stages of a focus group session, etc), this one goes straight to reality & practical issues with experience-based advice.

Very easy to use & read. If you have no experience in focus groups & need to learn with a hands-on book that will make you feel more confident & ready, i would totallly recommend Krueger's book.
Krueger and Casey have 'been there, done that' - By: , 23 May 2002
I bought this when tasked with designing & running two focus groups, having no previous knowledge of the subject whatsoever. It saved my life!

It is a superb, 'hands-on' guide which details alll the practicalities of designing focus groups, running them successfully & analysing the results effectively. It is clearly based on years of experience & offers a super-fast way to download the expertise of two leaders in their field. Although it is based in sociological research, the techniques described are applicable to any type of focus group.

This book is an exhilarating change from the '2-by-2 matrix' type of business book, which are often full of unjustified generalisations & vague 'concepts' with no practical application.
Cheap at twice the price.