 | By: Malcolm McDonald Binding: Paperback Publisher: Butterworth-Heinemann Ltd ISBN: 0750683864 ISBN-13: 9780750683869 Released: 19 Mar 2007 RRP: Average Rating:  |
I read this book, & it took me quite a long time to get through it. Not that it's hard to read, but because this books handles about topics that we marketeers come across every day. So we can put this book to the test.
It's a perfect guideline for those amongst us that need to keep a broad vision on the what's marketing alll about, & how we need to work to get to a "perfect" (impossible) marketingplan.
Impossible? Maybe not anymore - ??? This is something you need to check out for yourself.
I recommend it.
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