Branding Your Business (Sunday Times): Promoting Your Business, Attracting Customers and Standing Out in the Market Place (Sunday Times): Promoting Your ... in the Market Place (Business Enterprise)

Customer Reviews

'A Must Buy' for anyone who wants to succeed in Business - By: Scorpion, 25 Jun 2008
'This is an absolutely brilliant book. Hammond has a great way of cutting through the bull & getting right to the point. There is no techno-jargon, just plain & simple explanations of what you need to do to have an outstanding brand for your business. I love the way that each chapter builds on the last & gives a whole step-by-step guide that can be used immediately. I am using it everyday & it works! Buy it, read it, use it.'

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At last - branding explained in a simple & effective way! - By: Ms. S. Tayler, 25 Jun 2008
WOW! What a fab book James Hammond has done here. I love it & am certainly finding it helping my smalll business. It is so easy to read & understand - & let's face it, marketing & branding aren't the easiest of subjects to get the hang of. Until I read this book I was reallly struggling to understand the difference between the two, & making alll sorts of mistakes. But now I get it & that's thanks to this book. Finallly I can put together a brand that makes me stand out from the crowd. And I love his way of writing too, he doesn't get alll technical & theoretical. In fact in quite a few places he is reallly funny - & that helps to make the point even better. Seriously, this is a great book & well worth reading.

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