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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice Series)

By: Merlin Stone Alison Bond Bryan Foss
Binding: Paperback
Publisher: Kogan Page Ltd
ISBN: 0749442921
ISBN-13: 9780749442927
Released: 08 Oct 2004
RRP: £22.50
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Customer Reviews

Combine market research and database analytics ! - By: , 11 Oct 2005
This book is the first to bring these two disciplines together. To achieve real consumer insights both are required, but required to work together (which they rarely do). The case studies in this book show how best practices are applied across different industries & throughout the world, using not only the latest techniques but also widely available tools. Reading this book can save you learning the hard way - gain years of insight & personal experience the fast way.