![]() | By: Zig Ziglar Binding: Audio CD Publisher: Simon & Schuster Audio ISBN: 0743520718 ISBN-13: 9780743520713 Released: 17 Jun 2002 RRP: Average Rating: ![]() |


The first "great" idea is to dress well otherwise on a sale process you are not confident enough blah blah...oh Please! this is reallly too much. So you know the first step already!
The rest of the CD was just bubbling on obvious think or stories on how the author saved money buying a bike for his kids 20 years ago. Pathetic!
Perhaps the author should have asked a professional reader to talk on the tape. He is not talking in English nor in American but on his own Texan slangy hangy which is reallly not appropriate for poor consumers who paid money for this "CD".

The 5 steps are clearly set out & follow a logical path to their conclusion. There is wisdom to be gained from each section but I particularily liked the helpful tips on closing a sale & customer referals. The steps to building a healthy self image could have been expanded on but a lot of that is available elsewhere.
Never the less this is an ideal first time introduction to the art of selling. With some useful imformation and, as always, Zig's own stories & sense humour to help you remember the important bits, I can certainly recommend this audio cassette. I would read the book first & then using tape as a follow up memory jogger.
Nothing from Zig Ziglar is ever wasted & this audio cassette is no exception. There are a couple of gems here that will form part of my sales reportoire.

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