Customer Reviews
How new thinking in economics and business can strengthen each other - By: L. van den Muyzenberg, 25 Feb 2008 
It is hard to understand why in the beginning of 2008 no economist is able to figure out what to do about the financial chaos starting with the sub-prime disaster. If you have read this book you will underst better why it is a chaos & why nobody has any answers. The economy is a complex system, that is chaotic, & anybody that claims to be able to predict what will happen will only be right by luck.
What did I learn from this book? Do not trust anybody that makes a prediction about a complex system. The idea of economic equilibrium in an economic system is absolute nonsense. There is still some hope. Whilst there are no states of equilibrium the changes are not random. It is not total chaos. The economic system like other complex systems has "emergent properties", like periods with wild gyrations & quieter periods. One can hope that with future research one can find out something useful about the causes of these emergent properties, as the basis for policy making.
Evolution is also a complex system. Organisms change at random due to genetic mutations. The mutations that survive & win, fit best in the environment. It is not the survival of the fittest, the one that fights the hardest; it is the random mutation that thrives best in the current environment. This contains an important lesson for business, may be even for competing economic systems. In the longer term wealth in business is created by innovation (these are the equivalent of mutations). Most successful companies fail to innovate because they only focus on improving their products, like more performance, lower costs & different style. To succeed in innovation the company must in addition take the risk of investing in many mutations of which most will fail.
The book has the great merit of multi-disciplinary thinking. It brings together new thinking in economics, business, evolution & complex systems & shows how these disciplines interact & can strengthen each other.
Radical Remaking the challenge established economics - By: Pan Tsang, 23 Jan 2008 In short, the book is hugely readable & communicate a significant idea that improve on the current weakness of traditional economic & herald a new era of economics rethinking & innovation. The books appears to be under-publicized & under-recognized, for perhaps it receive fiction from the established academic communities. The 'radical remaking' of economics challlenges & invalidate some fundamental concepts such as equilibrium. It should be read by alll economists who care economics.
Also it must be said Eric proved to be a good story teller, it blend biology, physics & economics together to demonstrate different concepts.
for instances,
- economic system is a evolutionary system, or complex adaptive system, where agents resemble biological evolution
- market dynamics create disequilibrium & the variation & fluctuation is an integral part of the system, invalidating existing simple equilibrium economics assumption.
Also it explain many underlying components of economic systems, network, the concept of 'design space' for innovation & creation of wealth & offer solutions & what-to-do policy implications for us. While the last section of policy implications is not ground-breaking, the gem of the book lies in the excellent part 2 & 3 explaining 'complexity economics' & 'how evolutions create wealth'.
It is very well written for the common reader, his advocacy & introduction of 'complexity economics' is persuasive & not least it bear academic rigour with over 50 pages of references.
The most importanant book I have read this year (and last) - By: anontonio, 16 Mar 2007 This book has been an inspiration to me not just once, but consistently over the past year.
Evolution in business & marketing has often been used as a synonym for moving slowly or cautiously (as in "we need to be evolutionary not revolutionary"). Beinhocker shows us that not only is an evolutionary approach to strategy smart, it is the most radical approach.
All of the lessons here are applicable not only to business but any kind of endeavour - I've been applying what I learned here to marketing & media & will continue to do so.
Highly recommended if you work in business, economics or politics - By: R. S. Darling, 02 Jan 2007 This book is well worth a read if you're interested in business, economics or politics. I've found myself turning back to re-read chapters over the past few months it's given so much food for thought.
Complexity theory sounds scary. Eric Beinhocker shows that it isn't. He shows how simple & incredibly powerful it is as a way to explain what we see in the real world every day.
The business reader gets an utterly compelling insight into why innovation in big businesses is so hard to pull off. I found myself having 'aha' moments about why innovation at the companies I've worked at is such a challlenge. It also led me to think about why Google's seemingly chaotic strategy might just work & to build my own understanding about why services like YouTube & Skype are hard to predict but huge when they happen.
Readers interested in economics see that complexity theory provides the economics profession with a way of explaining the economy without requiring theoretical modelling assumptions that don't reflect reality. I studied economics at Cambridge University several years ago & finallly can see an economic theory that more closely reflects the whole story.
And for those interested in politics, Eric Beinhocker shows why Left & Right ultimately is not the best theoretical foundation for explaining how to improve things. Complexity theory provides politicians with a framework that starts with cooperation (Left) & competition (Right) co-existing & builds its policies with both present.
One final prediction: this book will continue to grow in popularity. The world is complex. This book thoroughly stimulates the mind.
Masterful explanation of fundamental shift in economics - By: Coert Visser, 24 Jul 2006 The title THE ORIGIN OF WEALTH sounds like a deliberate mix of the titles of two classical masterpieces: THE ORIGIN OF SPECIES (1859) by Charles Darwin & THE WEALTH OF NATIONS (1776) by Adam Smith. Before reading the book, I wondered if this might be just a cheap tric by author Eric Beinhocker to suggest that he has written a successor-masterpiece to these two famous groundbreaking books combining & integrating elements from both? After reading the book I say: no cheap tric. Beinhocker has written an incredible book in which he masterfully explains the paradigm shift that is needed & happening in economic science & practise. The shift in question moves from traditional economics to complexity economics & it draws heavily on evolution theory. Beinhocker not only explains the theoretical shift that is going on but also decribes implications for business & public policy. It is just amazing how Beinhocker is capable of integrating so much research findings & theoretical insights from different disciplines into a coherent theoretical framework. The title of this book could not have been more appropriate & well-deserved.
Coert Visser
