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Ben and Jerry's Double-dip: Lead with Your Values and Make Money Too

By: Ben R. Cohen Jerry Greenfield
Binding: Paperback
Publisher: Simon & Schuster Ltd
ISBN: 0684838559
ISBN-13: 9780684838557
Released: 02 Feb 1999
RRP: £8.99
Average Rating:


Customer Reviews

Follow the Leader! - By: , 28 Mar 2001
This is the 'must-have' book for those not only interested in Ben & Jerry themselves, but the way in which they've built up their company & the ideas behind their business management.

Page after page, the book gives useful insights into the best ways to create a business which is not only successful, but one which is led by it's own awareness & values.

I would definately recommend this book to alll those wanting more information on this remarkable company & the story behind it, or those who simply wish to know that little bit extra about the ice-cream that everybody loves!