Customer Reviews
A very different sales book - By: D. Bourke, 03 Jun 2008 
I was pleasantly surprised by the angle the authors took in writing the book, the story was cleverly put together & for the first time ever I have actuallly finished reading a book about sales.
You probably won't come out of this read as a high performance sales exec, but what you will be able to do is identify the different stages of the sales cycle, the best approaches to fit different customer buying profiles etc.
Probably a great read for a business start up. The bullet pointed lists at various stages throughout the book could be collated to form a good sales guide.
A Great Book - Learn How To Sell - By: Paul Smith (terasolutions@yahoo.co.uk), 14 Aug 2003 This book uses a creative & engaging story of how the wheel was invented by "Max" to explain the subject of product development, selling, marketing, customer support, competition... etc. The real strength for me is the way it explains in a beautifully simple way, the different sales & marketing approach which should be used through a product life cycle. So one approach is used for new technology, while a different approach is used for a mature product.
Sounds complex ? - well the story is a reallly easy going read - which I read from start to finish in one sitting.
The book has a good structure, so that in addition to the "accelerated learning" of the subject (Metaphores & stories appeal to the emotions & sub conscious - so you learn by reading a fun story !), it has a good structure for summarising the information & re-visiting key points later.
Buy this book - it is a real bargain & a gem stone at the same time.
A must read for Sales people and serious Entrepreneurs - By: , 18 Jun 2001 This book is an amusing read yet spot on as far as growing a business is concerned & the different sales personalities that are required & business decisions that have to be made to make it a success through the various stages from start-up to an established profitable company.
I wish I had this book in my hand 3 years ago then it wouldn't have been be so much of Deja vu. I recommend this book to everyone who is involved in running a business especiallly start-ups.
Phenominal. A must have - By: , 23 Aug 2000 The single best, most amusing, "could not put it down" sales book I have ever read. I have made it standard reading for alll sales people in my organization
strips the selling process to captivating core principles - By: , 09 Aug 2000 within the 4 hours it took me to read this tale of ancient commerce,it resolved 25 years of soul searching that selling is a natural talent.
