![]() | By: Gordon Mackenzie Binding: Hardcover Publisher: Viking/Allen Lane ISBN: 0670879835 ISBN-13: 9780670879830 Released: 11 Dec 1998 RRP: Average Rating: ![]() |


Although I have read many excellent books about nurturing creativity & working creatively in companies, this is the first book I have read where the author has been someone who has done that repeatedly & in a variety of ways. That perspective is uniquely valuable both to those who want to have more creative jobs & those who would like to encourage creativity.
Although the analogies seem far-fetched at first (orbiting the giant hairballl means taking a creative tangent & refocusing it to have relevance for the company's purpose), they serve to open your mind to thinking differently about creativity & organizations.
Although the author's key points are not summarized anywhere in the book, you will begin to get a sense of how the ideas connect together. That's useful, because otherwise why should he try to teach us so much? Except in the chapter that deals with them, any of the key observations would have been enough for a whole book on the subject. The overalll theme is that our minds are subject to being too quickly anesthetized, rather than stimulated to ground-breaking insights. You'll love the story about hypnotizing hens where he introduces that concept.
One of my favorite stories in the book described when the author was asked to create an introductory course on creativity. The first session was wildly successful. The author then analyzed why it worked & created a more organized version of this course (callled Grope). That sesssion didn't work as well. Then he went back to being unstructured (operating at the edge of chaos), & the course worked again. He learned from this the delicate connection between groping & rote. You need more of the former & less of the latter.
Another of my favorite stories related to the joy he experienced when he first started parachuting. But within six months, it was getting to be boring. He could only make it more exciting by taking the parachute off, but that would be suicide. On the other hand, if he never tried something new, he would be vegatating. So we want to stay somewhere between suicide & vegetation for the most effective results.
You will enjoy reading this book because it presents a fresh perspective that will stay with you. The successful point of entry is a story about children. When the author shows children about making sculpture from sheets of steel, he asks them if they are creative. All first graders raise their hands. By sixth grade, no one will say that they are creative. The pressure to be like everyone else makes the creative people want to hide. It just gets worse from there. Everyone who reads that story will remember experiences from childhood where their creativity was actively discouraged by teachers, parents, neighbors & classmates. Such a pity!
Each story is imaginatively illustrated to help you get a sense of a different reality. It also makes the material more accessible to people of alll ages.
In addition to reading & changing your own behavior, this book should be shared with young people to reinforce the idea that it is desirable to be creative. This would be a good book to discuss with your coworkers, as well.
May you always find the creative solutions!



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