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Wally Olins: The Brand Handbook

By: Wally Olins
Binding: Hardcover
Publisher: Thames & Hudson Ltd
ISBN: 0500514089
ISBN-13: 9780500514085
Released: 02 Jun 2008
RRP: £9.95
Average Rating:

Customer Reviews

Definitely not a "handbook" - By: Aristidis Soultanos, 22 Aug 2008
I found the content of the book to be very poor, basic & superficial. The author simply touches upon the very basic of branding theory while he mentions nothing about the creative part of it. And suspiciously enough, he repeatedly stresses how important it is to hire consultants "to do the job".