Customer Reviews
Brilliant, comprehensive introduction to professional blogging - By: A. Hale, 25 May 2008 
This is an excellent resource for anyone with an interest in professional blogging. If you have yet to launch your first "pro" blog, buy it today: I wish this had been available before I started mine (The Office Diet) back in January!
Darren Rowse is probably the biggest name in the world of blogs-about-blogging: owner of ProBlogger.com & the Digital Photography School blog & a founding member of the B5 media blog network. He's an expert who can still talk at a level which makes sense to beginners, & in this book, he & Chris Garrett (also an excellent & very well known blogger & blogging consultant) go through the process of creating a professional blog from choosing your topic to promoting, marketing, even selling your blog.
My one reservation when I began reading this book was that I feared it might be too "beginnery" (I've delved deep into the archives on Darren's ProBlogger.com & gleaned a great deal from there.) However, the early chapters were a useful brush-up of knowledge I was a little patchy on in places, & some of the later chapters -- such as those on selling & "flipping" blogs -- have given me a real insight into the high end of blogging!
Even if you're just thinking about starting a "pro" blog, you need this book. And if I've not convinced you yet, check out Darren & Chris's sites, both of which have an amazing wealth of free content. If you like what you read there, you'll love the book. Invest a few pounds & a few hours on it to truly boost your potential for blogging success long-term.
If I make it big with my next blog, I'm pretty sure who'll deserve the thank-you notes...