Customer Reviews
A Peculiar Antidote to Death of a Salesman - By: B. W. Jenner, 13 Nov 2008 
I studied Arthur Miller's Death of a Salesman in my youth. Now I'm a smalll businessman, & I see the issues from a different perspective. Tom is a genial teacher. He emphasizes integrity, he acknowledges the feelings of depression that come & he peps up his readers with humour & insight.
But this book does lean heavily on the basic tenets of the American religion of commerce: goal-setting, visualising success & pursuing it without question. In the self-help canon, whether it's improving your golf swing, attracting a mate or dealing with your addictions, the same techniques crop up.
Still, I finished the book, & I find ideas like the Benjamin Franklin close & the the Puppydog close quite fun. Capitalism needs it's clever tricks to keep the wheels of commerce turning.
Quite a good book, but there's still a lot of loneliness in there.
A Great Resource for any Field! - By: C. Clayton, 24 Jul 2008 
This book is great for any field! I am an engineer by education & experience & continue to use many of the concepts that Hopkins teaches in this book.
How to Master the Art of Selling taught me many effective tools & techniques of helping others to make informed decisions. For example, as an engineer I must to sell my ideas to management if I want them implemented. This book has helped me get more ideas signed off on...and that makes me a happy camper!
Many engineers detest the sales process & salesmen, but to me that is short sighted. Promoting (selling) is not bad as long as taking advantage of others is not involved. We alll have to sell...whether it is convincing someone to try a new place for dinner, or selling an idea to a group of executives, or selling a house to a couple. Honorable selling is critical in life.
Hopkins takes the high road in his common sense teaching methods. Many of the decision making tools he teaches can be useful for making one's own decisions.
In summary, this book is good not only for the selling profession but for any profession.
The Re-Discovery of Common Sense: A Guide To: The Lost Art of Critical Thinking
Scripted Sales Techniques - Great For Learning! - By: , 28 Sep 2005 
Tom Hopkins has a number of products for sales training & this is a revised edition of his book produced some time ago. His basic philosophy is that sales is learned & not innate. What he does is give you phrases & script to learn & deliver almost like an actor with practical examples across a wide range of industries. Although some parts are a little american & some parts dated (you will need to change the words for yourself) this book would give anyone a good grounding in sales & would improve anyones sales ability & is especiallly useful for those brand new to sales. The methods are crystalllised in his videos although these are expensive. The best salespeople do the basics extremely well & this book will show you how to do that.
If this is cheese it tastes real good - By: M. P. D. Wheatley, 10 Sep 2005 Ok there are some arm bending type techniques in the book but there are much more positive lessons in this book than negative.
If you take tie downs as an example, he explains the principle very well & gives a few good examples.
Throughout the book he gives example statements & responses which are useful when you're building scripts. The calll pre calll planning advice is good along with the sequence plan. A few too many old style closing techniques, but alll in alll a worthy purchase if you're interested in sales particularly business to business.
Easily the best selling book I've ever read! - By: Norm, 22 Aug 2003 This book may date from the 80's but I still read it at least once a year & the techniques learnt from it have increased my sales success exponentiallly. Can't recommend it highly enough!
