Customer Reviews
Very thorough if a little dull - By: Mr. Alexander Watt, 08 Oct 2007 
I read this as it is our set text for Bus & PR at Liverpool John Moores University. There is not doubting it is very good at covering the areas involved in PR but I have to say I started to find it hard going 3/4 of the way through. It's probably a must for most students to get a background in PR but it could be a bit more lively.
Good text book with extensive case studies - By: E. Gonzalez, 19 Nov 2006 PR is not something that you can learn by reading a textbook, but if you are studying towards CAM or CIM this is the best book to read. Simple language, with extensive case studies that complete each chapter to summarise the points explained & help to make sense of the theory.
Pretty basic - but at least it is a start - By: , 31 Dec 2005 
I have yet to find a PR book that gives you any idea of how to do the real job in the real world
This would be fine as a 'course book' at college - but fairly useless if you are already working in PR
Public Relations Handbook - By: M. J. Blowers, 14 May 2005 
Reallly enjoyed this book, great reference - anyone wanting know more about the subject this is a great place to start.
excellent from start to finish! - By: , 09 Apr 2002 
I am also studying PR at university, & this book helped me the most. if u are studying stakeholder theory, crisis management & internal communication this is the book for u!
the QMUC case study was particulary helpful!
