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Advertising as Communication (University Paperbacks)

By: Gillian Dyer
Binding: Paperback
Publisher: Routledge
ISBN: 0415027810
ISBN-13: 9780415027816
Released: 18 Nov 1982
RRP: £16.99
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Customer Reviews

Inciteful and interesting, if a little dated. - By: , 13 Nov 2001
For the history of advertising, Gillian Dyer's work cannot be faulted. She is the first person to look for when researching this subject. This book however, was written twenty ago & seems a little dated- as the current trends have developed. The fundamentals of advertising have not changed, however, & they are illustrated with precision & clarity. For a beginner in the field, this is a great way to get started.