Customer Reviews
A Brilliant and Essential Book - By: F. Boddy, 27 Jun 2008 
I'm not in marketing, but I found this book both fascinating & revealing. We were actuallly presented with a copy each on a "Communicating with Passion" course I went on, because it is so helpful in understanding human behaviour.
Not only does it alllow the salesman/marketer to understand techniques on how to get people to do what you want, it also alllows you, the "victim" to understand ways in which a salesman is trying to influence YOU, & this is what makes it such as good book. I can now spot attempts at invoking the principles of reciprocation, commitment, scarcity etc. at 100 paces.
Buy it - it will both entertain you & save you money & grief.
No wonder it has been copied so much... - By: J. Alan, 13 Jun 2008 Seminal book, it has influenced most other books in fact.
If you are to read just one book on the subject, this one should be it.
It figures in the 'must read' bibliography of every other book on influence.
Brilliant Book! A book you will keep going back to again and again. Worth more than 5 Stars. - By: J. George, 02 May 2007 I've just finished this book. Wow it was mind blowing!
I'm not going to reiterate alll the brilliant reviews made about this book, suffice to say it is a useful guide for going into negotiations & other situations were undue & unfair influence might occur. For example, how to deal with dirty influence tricks or even just pushy salesmen, estate agents or recruitment consultants - you can see the tatics that are being used & side step them or use their tricks against them for your own advantage.
An amazing book. Read it for your own sake.
Thorough, nicely researched and readable - By: Richard Griffiths, 11 Apr 2006 I'm a beginner, relatively speaking, in NLP & related disciplines. I saw this on a recommended reading list (social proof?) & thought I'd read it. Glad I did, as I see the concepts he talks about in action constantly now. I personallly know when a book was worth reading, when it's train of thought stays with me & reflects some of the world around me. This does just that.
The 6 principles come across as well researched, thoroughly tested & with enough academic rigour to satisfy most people's needs.
I would highly recommend it to anyone who is remotely involved in working with people in any way that requires any form of influence. Just being aware of these principles is in my opinion, valuable.
A helpful aid and a keeper - By: J. P. Russell, 19 Mar 2006 I consider this to be an excellent book. It is easy to read through & has practical application. Further it gets you to consider things from a different perspective.
What I reallly liked about this book is that helps you to recognize how you & others react to certain situations & stimuli. With that recognition you can sometimes take yourself out of certain manipulative situations. If you can't remove yourself from the situation at the time, then at least you have some basis for later analysis & improvement.
I can recommend this book for anyone, but business people may be more inclined to find it useful in their daily lives.
I occasionallly refer back to the book to refresh my memory or see if I can figure out why a particular thing happened as it did.
