Customer Reviews
An absolute must. - By: Philip Leslie, 20 May 2007 
Whether a guide or a reference book, Richard Stutely provides immeasurable insight into how to develop of your business ideas into business. His experience from the "other side" guides the reader in an orderly & accumulative fashion to construct effective business plans & projects. The form is easy to comprehend, for even the least experienced entrepreneur, & provides essential decision making processes that could save the reader fortunes. This book is a must & should portray a "Wealth Warning"-do not start a business without it.
Fantastic - By: , 15 Oct 2003 I bought the previous version of this book to help me write a business plan before seeking startup funding for a technology idea. For my needs, this book continues to be my primary reference when writing business plans.
The language used is clear, & there are a few dry jokes that I'm ashamed to say did make me laugh out loud. Having said this, the book is probably more thorough than some readers need - if you want to write the type of business plan that the bank invites you to do when opening an account (e.g. competitive landscape is a single page of local competitors, their prices & their strengths/weaknesses) then you'll find that this book is overkill. If you plan to spend two weeks or more writing your business plan then this book will probably make the process much easier, & lead to a more thoughtful document that stands up to detailed financial & strategic analysis by bank managers, investors, advisors etc. If this is what you're trying to write, then you'd be a total monkey to start without reading this book.
An extremely practical and useful guide. - By: , 17 Jun 2003 This is one of the best business planning guides I have read. It gives practical advice & examples on alll aspects of planning that are as applicable to the smalll business as to the larger organisations. As a middle manager who was not used to preparing a business plan, it reallly helped me deal with everything from presentation to resources & forecasting. I liked the way that the subjects were organised, alllowing me to dip into the sections that I had less expertise in.
There are plenty of helpful tips & hints highlighted along the way that make the book very readable & not too dry in an otherwise stressful activity.
Not for Startups - By: , 30 Apr 2003 
This book appears to be very much aimed at management figures within existing companies writing internal business plans. For startups, its not reallly suitable, very confusing & irrelevant in many repects.
The Holy Grail on "How to write a Business Plan" - By: hk797@yahoo.com, 01 Apr 2002 Having spent the last 15 years helping businesses of alll sizes pull together business plans I have finallly found a textbook solution to get them started. All you ever wanted to know & were afraid to ask is within this gem of a book. If your looking for a one stop solution to alll the answers to your questions on getting started here it is. Its the best investment of time & money you will ever make.
