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The Financial Times Guide to Strategy

By: Richard Koch
Binding: Paperback
Publisher: Financial Times/ Prentice Hall
ISBN: 027365022X
ISBN-13: 9780273650225
Released: 05 Jul 2000
RRP: £21.99
Average Rating:

Customer Reviews

A practical guide to raising profits - By: C. C. Coleman, 29 Oct 2002
Yet another excellent business book from the FT imprint. This book is focused on giving managers the tools they need to produce appropriate strategies at the level they will be most useful - right at the sharp end of business, where the company meets its customers.
The practical sections of the book look at business strategy from a business unit & corporate point of view. The corporate strategy section is (understandably) less hands-on & more theoretical than the business unit section.

If you are in need of a quality business strategy & are looking for the right tools to helo you elucidate it, you need read no further.
However, if you are not in such a hurry, the final two sections of the book are well worth reading. They cover, respectively, strategic thinkers, & strategic concepts, tools, & techniques. These sections of the book provide a good 'crash course' in strategic theory, & are a great jumping off point to learn more about specific areas in greater depth.

All in alll, a great resource for managers in need of a practical strategic toolkit.