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Practices of Looking: An Introduction to Visual Culture

By: Marita Sturken Lisa Cartwright
Binding: Paperback
Publisher: OUP Oxford
ISBN: 0198742711
ISBN-13: 9780198742715
Released: 21 Dec 2000
RRP: £23.99
Average Rating:

Customer Reviews

one of the best introductions to visual culture - By: H. Snelders, 24 Feb 2004
This book is a splendid introduction to theories about visual culture. It opens up the sociological / psychodynamic / anthropological theories that exist about the visual media to laymen. Another good thing is that they do not focus on high culture visual media, but also on film, television, advertising, etc. This is what makes the book valuable to people who are specialized in neighbouring fields & who wish to know more about visual media (for instance, marketeers, perception psychologists, therapists, people studying politics, etc.). On every topic the background literature is made accessible by good references & a short introduction to these references. This is reallly helpful! For instance, i always wanted to know more about Barthes theorizing about myths, & how that applies to advertising, with this book i have a good introduction, but also a good guide that tells me how to find the relevant & more up to date literature on this topic.
the lighter fun book on the subject - By: J. Sanders, 20 Nov 2003
This book is easy going introductory reading for undergraduate courses on the subject. It's relatively short, has lots of pictures & photos & is mostly about advertising, tv, & popular culture. It makes a nice change from weighty pompous academic essays & it's engaging & intelligent.